Our Generation Font Review
It was a Tuesday morning, and the team was finalizing the visuals for a seasonal sale launch. The client wanted something fresh, approachable, and visually engaging across all platforms. As I scrolled through the design mockups, one element stood out—Our Generation. A simple, natural, and friendly handwritten font that felt like a breath of fresh air in a sea of rigid typography.
What Is Our Generation?
Our Generation is a premium font that blends the warmth of hand-drawn lettering with the precision of digital type. Its visual style is soft, playful, and expressive, making it ideal for campaigns that aim to feel personal and authentic. The font’s personality leans toward creativity, friendliness, and a touch of nostalgia, which can help brands connect with audiences on an emotional level.
Designed for versatility, Our Generation offers a range of weights and stylistic alternates, allowing for dynamic use in both display and supporting roles. It communicates in a way that feels genuine, whether used in a bold headline or a subtle callout.
Real Campaign Use Cases
One of the first projects where Our Generation shone was a product teaser campaign for a new line of eco-friendly home goods. The goal was to create a sense of excitement without being too salesy. Using the font in headlines and social media captions helped maintain a conversational tone while still feeling polished.
On Instagram, the font worked well for carousel posts and story overlays. Its organic flow made it easy to pair with illustrations and product images, adding a layer of personality to each post. For YouTube thumbnails, the font’s readability on small screens was a key factor—its clean curves and consistent spacing ensured legibility even when viewed at a glance.
In email promotions, Our Generation added a human touch to subject lines and CTA buttons. It wasn’t the main body text, but its presence in headers and banners made the overall design feel more inviting and less corporate.
When to Use Our Generation
Our Generation excels in short, impactful text. It’s perfect for headlines, logos, social media captions, and promotional labels. Its handwritten charm makes it ideal for brand identities that want to feel approachable and creative.
For digital ads and website banners, the font adds a unique flair without overwhelming the viewer. However, it’s best avoided for long paragraphs or dense informational content. In such cases, a clean sans serif or serif font would provide better readability and structure.
When designing for mobile, it’s important to test Our Generation at different sizes. On smaller screens, the font maintains clarity, but care should be taken with contrast against dark or busy backgrounds. Lighter weights work best in these scenarios to prevent visual clutter.
Font Pairing and Design Integration
Pairing Our Generation with a modern sans serif or a classic serif can create a balanced and professional look. For example, using it alongside a sleek, neutral typeface like Lato or Georgia helps maintain hierarchy while keeping the design cohesive.
For a more eclectic vibe, combining it with another script or handwritten font can add depth and interest. However, it’s essential to limit the number of fonts in a single design to avoid visual chaos. One or two complementary styles are usually enough to achieve a refined aesthetic.
Before integrating Our Generation into any project, it’s wise to check the available styles, ligatures, and multilingual support. These details can affect how the font performs in different languages and design contexts, especially for global campaigns.
Practical Tips for Marketers
As a designer, I always recommend testing a font in real-world scenarios before finalizing a campaign. Our Generation is no exception. Whether you’re building a YouTube thumbnail, a Pinterest pin, or a webinar banner, previewing the font in context ensures it meets your creative and functional goals.
For social media managers, using Our Generation in branded templates can help maintain consistency across platforms. It’s also useful for creating quote graphics, motivational posters, and content series headers that need a personal, handcrafted feel.
When working with clients, I often highlight how Our Generation can enhance brand recognition. Its distinct character makes it memorable, which is especially valuable in crowded digital spaces where attention spans are short.
